Alexandre Sundberg - The founder of TRUE TRIBE has always enjoyed periodic escapes from Paris, his hometown. Escape from Paris, his hometown. He gradually began to travel to more remote and wild places in search of peace, convinced that the spirit needs a place to breathe. TRUE TRIBE conveys this philosophy through essential menswear designed for the outdoors. The "Bare Minimum" is the brand's mantra, which embodies maximum freedom - both of movement and spirit.