Based on an early initiative to reinterpret the traditional rubber raincoat in a contemporary way, Rains has, since 2012, grown into an accomplished international rainwear brand mixing function with fashion. In addition to waterproof outerwear, Rains offers a line of waterproof bags and accessories. With their headquarters in Aarhus, Denmark, Rains is continuously inspired by Scandinavian weather and Nordic aesthetics. Each Rains collection is set with intentions to both honor and challenge traditional percep- tions of rainwear and provide evidence that rainy weather is always an opportunity for display- ing personal style.