Jil Sander founded his brand in Hamburg in 1968. Known for its simplistic aesthetic, it quickly became a benchmark for minimalist style in the '90s, blending a neutral palette with sculptural clothing. In 2017, the brand announced its new creative duo of Lucie and Luke Meier as new artistic directors. This duo still maintains its founder's signature aesthetic with eye-catching coats, sleek dresses, and an essential of pieces with architectural constructions.