Ralph Lauren's nephew, Greg Lauren, has used his talents to create his eponymous brand, where ready-to-wear garments are tireless in their character. Inspired by artists, nomads, and warriors, the designer deconstructs traditional elements to create authentic designs. Elegant blazers are combined with denim and military jackets, turning into hybrid models. Each of the brand's creations is made in his Los Angeles studio with an ecological vision and reinterprets classic, often utilitarian designs with an ounce of streetwear to makes unique pieces.