Our goal is to leave behind the conventional circuits of industrialized fashion to give back the right value to the concept of "made in Italy" and to the "handmade" products that are produced by wise and skilled "hands" that design, cut, sew and embroider, forming the garments with care and attention. It is important for us to know that the end customer will take each IBRIGU piece home knowing that it is unique and made with the highest quality materials.
An ancient Japanese art, called kintsukuroi, teaches us that imperfections can enhance the uniqueness of a product. That's why the Japanese, when a pottery object breaks into pieces, repair it instead of throwing it away; they use liquid gold or silver to reassemble the fragments, thus highlighting the breaks and adding value to the broken object. It is this philosophy that inspired IBRIGU, which recovers vintage kimonos, scarves and other high-end fabrics from Anatolia and the Silk Road, to give them a new life, a new path, far from the paths of consumerist fashion. IBRIGU's extraordinary artistic vocation embodies the brand; each choice is derived from a culture of recycling based on method and taste. Their style is dictated by passion, with allusions to decadentism, French style in contrast to bourgeois industrialization, an anti-conformist provocation, aiming to depart from mainstream clichés and zoom in with an original DNA.